Creative Direction, Design, UI/UX
Responsive overhaul of the premiere online resource for Special Event and Meeting planners, BizBash.com. Responsibilities included working closely with the development team on site architecture, UI/UX, pixel-exact wireframes, CSS web typography and responsive states based on Zurb Foundation.
Creative Direction, Identity Development, Design, Production
This project is a series of print mockups commissioned by a publisher to pitch a new lifestyle Editorial brand for a major fashion label. The goal was to develop a strong visual presentation for a luxury magazine featuring high-end and aspirational travel, culinary, cultural and fashion editorial coverage. My roles included logo/typographic development, photo research and layout design. 2015.
Creative Direction, Identity Development, Design, Marketing, Production
Comprehensive 360 degree branding for BizBash Media’s flagship trade show series, the premier gathering for event and meeting planning professionals. The goal for BizBash Live was to design and implement a simple, striking brand image that resonates “blue-sky thinking.” This required coordination of myriad multi-platform marketing elements including: print advertising and collateral, multiple targeted web campaigns, social media, dedicated emails, experiential backdrops and signage, motion graphics, T-shirts, tote bags, lanyard badges among other components. 2005-2015.
Creative Direction, Identity Development, Design, Copywriting
Concept, branding and visual development for an identity reboot of global arts organization Creative Time’s “Artists on the News” multimedia journalism platform, now Creative Time Reports. This proposal began with a brand positioning statement, which led to a series of brand-name pitches and logo options, with brief related concept summaries. 2012.
Creative Direction, Identity Development, Design, Marketing
Logo, identity, marketing and responsive UX for Chicago-centric lifestyle website SociaLife Chicago. Aimed toward aspirational millennials, the goal was to create a clean and elegant digital destination with a luxury feel. 2012-2014.
Art Direction, Design, Production
Global Partners for Development is a nonprofit charity that works with organizations in East Africa to provide individualized sustainable solutions to the most pressing problems in their communities. My role has been to build upon and expand their existing identity primarily through print collateral including annual reports, brochures and posters. 2012-2015.
Art Direction, Design, Production
Revolver cover and feature well Editorial concepts. Design and production of the Mayhem Fest tour guide, distributed at the popular US touring heavy metal music festival. 2015.
Creative Direction, Identity Development, Design, Marketing, Production
The essential resource for corporate and independent planners to discover venues and suppliers in 18 cities across North America. Also available as an iOS app and digital edition. Design & layout of all Editorial coverage as well as formatted marketing templates. 2007-2015.
Creative Direction, Identity Development, Design, Marketing, Production
Comprehensive 360 degree branding for BizBash Media’s growing multimedia seminar and conference series. Elevate required coordination of myriad multi-platform marketing elements including: print advertising and collateral, multiple targeted web campaigns, social media, dedicated emails, experiential backdrops & signage, motion graphics, T-shirts, tote bags, lanyard badges among other components. 2012-2015.
Creative Direction, Identity Development, Design, Cover Photo Styling, Production
Design & layout of all Editorial coverage for the premier B2B print resource for the meeting & event industry. Featuring emerging corporate Holiday party themes, the top 100 events in the U.S. and Canada and the top new venues in North America. Also available as an iOS app and digital edition. Fall 2014.
Creative Direction, Identity Development, Design, Marketing, Production
Comprehensive 360 degree branding for ChucklesPlus 3.0, a multimedia happening featuring emerging talent in the realms of comedy, music, video art and technology. This required coordination of myriad multi-platform marketing elements including: large format street-team posters, targeted web campaigns, social media, video and motion graphics, among other components. 2013.
Art Direction, Design
Collaborative concept development with a trend forecaster for the overall look and feel of moodboards. The goal was communicate 70s “Dogtown” retro skate styling for a Japanese television commercial for the beverage’s throwback can, produced by Acne Production, featuring pro skateboarder Curren Caples. 2012.
Creative Direction, Identity Development, Design, Cover Photo Styling, Production
Design & layout of all Editorial coverage for the premier B2B print resource for the meeting & event industry. Spring 2014.
Creative Direction, Identity Development, Design, Production
Design & layout of all Editorial coverage for the premier B2B print resource for the meeting & event industry. Winter 2013.